Today, branding is more important than ever because of the proliferation of digital media and the increasing number of businesses and products vying for consumer attention. With so much competition, it is essential for companies to create a strong brand that stands out and is easily recognizable to consumers. Effective branding involves much more than just creating a logo or slogan. It involves developing a clear and consistent brand message, building a strong brand personality, and consistently delivering on brand promises.
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy