TikTok Ads Beginners Guide

TikTok is a mobile app that allows users to create short videos and share them with friends. The platform was acquired by ByteDance in 2016, which has grown the app into one of the most popular social media platforms in the world. TikTok has over 1 billion monthly active users and over 500 million daily active users.

The rise of TikTok

TikTok is a social media app with over 1 billion users and more than 500 million daily active users. TikTok has been around since 2016, but it's still one of the most popular apps in the world.

Here are some reasons why you should advertise on TikTok:

  • It's free to download and use. If you're looking for an inexpensive way to reach your target audience, TikTok could be right for you! You don't have to spend any money at all if you want to create an account on the app or build up your following without any paid campaigns.
  • There are tons of influencers who post regularly on TikTok, including celebrities such as Cardi B and Lil Nas X who have millions of followers each, so they can help spread word about your business if they like what they see (and even if they don't).
  • The platform offers better engagement rates than other social media sites like Instagram or Facebook because users feel more connected with each other through videos rather than photos or text posts—they're able get closer by sharing emotions with their friends through music videos."

How to advertise on TikTok

In this guide, we'll cover the basics of advertising on TikTok.

  • Create a TikTok account.
  • Create your business profile.
  • Find your audience and target them with ads.
  • Create content that resonates with them (and also makes you money).

How do you advertise on TikTok?

There are three ways to advertise on TikTok:

  • Create an account.

If you’re not a registered user of TikTok yet, the first thing you need to do is create an account. You can do so by visiting tiktok.com or downloading the app from Google Play or Apple’s App Store (iOS only).

  • Find your audience.

After creating your account, it’s time to get started with finding your target audience and creating content that will resonate with them best—this step is key! Keep in mind that there are several different types of accounts from which advertisers can choose when placing campaigns:

  • Personal Profile: This is the most basic type of TikTok account; any user can create one by logging into their existing Facebook or Google+ profile. It allows users to upload videos up to 15 seconds long, which they can then share directly through social media platforms like Twitter and Instagram (as well as via direct link), or post directly onto TikTok itself using hashtag tags like #tiktokmusicvideo or #tiktokchallengechallenge (more on those later). When sharing these videos on social media platforms outside of TikTok itself, users have 30 days from posting date before they expire forever—so make sure everyone knows about them before then!

Create a TikTok account

The first step to marketing on TikTok is to sign up for an account and set up your business profile. Once you've done that, it's time to figure out who your audience is so that you can create content they'll love and engage with. You can use analytics tools like Google Analytics or Instagram Insights to see how well certain types of content perform when shared on TikTok and other social media platforms. This will help guide future efforts at creating relevant ads that speak directly to their interests!

Once you've mastered those basics, it's time for the fun part: creating awesome videos! If there's one thing we know about kids today (and our own generation), it's this: they love memes. Create some original content with funny jokes about your industry or company culture—the more relatable, the better—then post them as ads for a few dollars per thousand views (CPM). It'll be hard work at first but once people start sharing them with friends on other platforms like Facebook or Twitter then watch out! The ROI potential may surprise even seasoned marketers like yourself."

Create your business profile

To create your business profile, you'll need to log into the TikTok app.

To do this, follow these steps:

  • Open the app and tap on the menu icon in the top-left corner of your screen. Then select “My Account” from the drop-down menu.
  • Tap on “Business Profile” in order to reach this section of your account. Here you will see a prompt asking if you are interested in advertising with them; tap on “Yes” if you would like to create a business profile and begin advertising with them, or tap "No" otherwise. You can also skip straight ahead by tapping on "Skip".

Find your audience

  • Know your audience:
  • Who is the demographic of TikTok users? There are a lot of different ways to find out, but they all boil down to one thing: knowing what your audience wants.
  • How can you get in touch with them? By using some kind of social media platform (Facebook, Twitter, LinkedIn), or by emailing people who use the same product or service as you do. It's important that these people understand exactly why they'd want to click on an ad for your business—otherwise there's no point in spending money on advertising at all!

Create TikTok content

  • Create a video.
  • Make sure it is relevant to your audience and brand.
  • Ensure it is relevant to your target audience.
  • Use hashtags and filters appropriately, as well as good music and high-quality videos.

Measure success and ROI

To measure the success of your advertising campaign and determine ROI, you'll need to:

  • Set goals for each campaign.
  • Create a tracking URL for each ad.
  • Set up conversions using [TikTok's conversion tracking]. This will allow you to monitor how viewers interact with your ad after they see it on TikTok. You can also use this data to spot trends in viewer behavior so you can create more effective ads in the future and make sure that each one is costing less than its return on investment (ROI). To learn more about how to set up conversion tracking, check out this article.

Once you've got those steps down, here are some metrics that might help guide your future advertising decisions:

  • Views - How many times did someone watch? The average view count for an ad is between 1,500–2,000 views per day but individual ads can have much lower figures—sometimes as low as 100 views per day—so don't worry too much if yours falls into this range initially; just try making changes until you find something that works better! You should also consider factors like geography or time of year when looking at numbers like this because they may not reflect what's actually happening within those groups' lives right now; instead try focusing on quality over quantity when evaluating performance across categories like gender demographics because these could indicate relationships between target audience size versus actual engagement levels within smaller demographics groups.

Advertise the right way on TikTok.

In order to advertise on TikTok, you'll need to have a business profile. You can create one by clicking the "Advertise" option in the menu at the bottom of your page.

Once you've created your account, it's time to get started creating content. Just like with any other social media platform, it's important that you know what works best for your audience and how they want to engage with brands. If you're not sure where to start, here are some tips:

  • Focus on making original content rather than reposting old material
  • Create live video content that engages audiences as well as encourages them to interact with one another directly through comments or other forms of engagement


We hope that this article has helped you to get a better understanding of TikTok and how it can help your business grow. In conclusion, we strongly believe that advertising on TikTok is a great idea for any company looking to expand their reach and increase engagement with their audience. If you have any questions about how to advertise on TikTok or would like some advice on other social media platforms please feel free to contact us today!

Check out some of our other blog posts if you want to learn more about lead generation, if you need any help choosing the right advertising agency in Philadelphia, or how to get started with Facebook ads.