Marketing
December 23, 2022
In this post, we will cover how the landscape of advertising is changing, and what that means for you as a business. We'll also show you practical steps that you can take today to prepare for the future of advertising.
Digital advertising.
Digital advertising has come a long way in the last five years. It’s no longer just about putting an ad on a website and hoping for the best. Digital advertising is becoming more interactive and immersive, allowing you to target users with specific interests who are most likely to be interested in what you’re selling. In fact, by 2023, digital advertising will be personalized enough that your marketing budget will no longer go toward reaching the masses—it will go directly into your target audience's pockets via their smartphones and laptops.
Digital advertisements were once static images or videos that popped up when someone visited a site or clicked on an ad banner; now they appear within apps and games as interactive experiences that engage users by literally engaging them: tapping them on their screens with virtual objects (like animated characters) or giving them quizzes based on their interests as determined by location data we collected from them during previous sessions.
But ads aren't just moving from our screens into our hands—they're also moving from traditional media like magazines and television into virtual reality environments where viewers can interact with ads both passively (e.g., watching pre-programmed content) or actively (e.g., directing an actor's movements).
Artificial intelligence.
AI will be used to create more personalized content.
In 2023, AI will help marketers personalize their content and services based on each consumer's unique preferences. This means that each consumer will receive different offers and experiences from a brand, depending on what they've purchased in the past and how often they visit the website or app, among other factors. This can improve customer service efforts by providing an experience that is tailored for each user, helping both consumers and businesses alike.
Augmented Reality (AR).
Augmented reality (AR) is a type of technology that overlays digital content on physical objects. Augmented reality can be used in many different industries, such as retail, healthcare, automotive and entertainment.
Marketing professionals have found augmented reality to be a powerful tool for advertising. This type of technology allows you to create engaging ads that are much more effective than traditional billboards or posters because they provide your audience with information about your product without having to read anything or study it closely.
Augmented reality allows you to visualize how products will look in real life before they're even built so that designers can make changes accordingly before production begins on any given product line - saving companies time and money while improving customer satisfaction levels at the same time!
Influencer marketing.
Influencer marketing is a strategy that leverages relevant and popular people in the market to help you reach your target audience. It’s often thought of as “earned” media, which means you don't have to pay for it upfront.
The concept is simple: Offer an influencer something of value in exchange for posting about your product or service on their social channels. For example, if you are starting a new business that sells cupcakes, you might offer the top 10 influencers who run baking blogs $500 each if they create custom cupcake recipes using only your ingredients and share them on their Facebook page with their followers.
You can also use influencer marketing to build awareness around new products or features and get feedback from potential customers before they launch -- this has been called “social listening."
Virtual and augmented reality.
Virtual reality, or VR, is a computer-generated simulation of a 3D environment that can be explored and interacted with by a person. This virtual world may look like the real world, but it is completely synthetic.
AR takes a real-world setting and adds enhancements to it through the use of computer-generated sensory input such as sound or graphics.
The goal of AR is to overlay images on top of what people see in front of them so they are able to interact with both worlds simultaneously. Augmented reality has many different applications including gaming and entertainment but it also has important uses outside these fields too. For example, doctors use AR technology to help diagnose patients who have trouble speaking by overlaying information onto still images captured by cameras mounted around their hospital bedside.
Video content.
Video content is a great way to convey your message to a vast audience. It's engaging, it can be shared and it can be used for marketing and sales. The other thing that makes video different from text is that people are more likely to watch it than read something on the screen. And if they do watch it, chances are good that they'll remember what you said -- even after months or years have passed by!
Voice search.
Voice search is a technology that allows you to speak directly into your phone and have your voice immediately translated into text. Voice search has been around for a while, but it's becoming more and more popular among the general population. In fact, according to Google trends (the company behind voice search), as of this writing, "voice search" is almost overtaking "texting" in popularity on their site!
Users find it easier than typing because they don't need to look at their screen or type out words one by one; all they have to do is speak naturally and let their device interpret what they're saying. Plus, if your phone has multiple microphones built-in (like most do nowadays), then the only thing stopping you from using voice search everywhere is how loud it gets when everyone else around you starts going up against each other with theirs too!
Personalization in online experiences.
Personalization in online experiences will be used to target customers, provide a better experience, provide a more relevant experience and provide a more targeted experience.
Personalization can be used to target customers. For example, if you are looking for a pair of shoes, you might be shown an ad for the best selling shoes on your favorite site (and not the ones that don’t sell well). Personalization can also be used to deliver the most relevant information. For example, if you want to buy your friend a birthday present then you could get suggestions based on things he likes or what he has bought recently which would help narrow down your selection and make things easier when looking for ideas or suggestions on what gift would make him happy this year!
Practical steps you can take today to prepare for the future of advertising
- Be aware of emerging trends.
- Choose the right agency
- Invest in new technology.
- Diversify your marketing mix (i.e., create a plan for the future).
- Use data to inform decisions.
Conclusion
These are the key trends and developments we’re watching in the world of advertising. As we mentioned above, many of these trends will be accelerated by artificial intelligence, which can help us track consumer behavior and make more informed decisions about where to place our ads. These technologies will help us reach more customers and make more money for our clients—but only if we keep up with them! If you want to stay on top of things, then consider investing in a Philadelphia advertising agency that uses AI tools like Google’s AI platform.
Check out some of our other blog posts if you want to learn more about lead generation or if you need any help choosing the right advertising agency in Philadelphia.
