Real Estate Marketing
December 22, 2022
If you're in the real estate business, lead generation is critical. No leads means no closed deals and no commissions. Luckily, there are plenty of ways to generate leads online as a real estate agent — you just have to know how. In this post, we'll go over some of the top-performing strategies for generating prospective buyer leads on social media and beyond so that you can start building your list right away.
Create a squeeze page.
A squeeze page is a landing page that you create for your real estate agency. It serves two purposes: to collect leads and to introduce yourself and the services you offer.
To create a squeeze page, you need to first set up a website or blog. Then, add an opt-in form where visitors can enter their name, email address and other information. You can use lead capture software like Leadpages or OptimizePress to help build this type of site quickly and easily.
Once they've provided their contact details on your opt-in form, it's important that you follow up with them right away so they don't forget about it (and forget about you). This is called nurturing leads (see below).
Make your website mobile-friendly.
Make your website mobile-friendly. Check out our website or here for example
If you don't have a mobile-friendly website, chances are you're missing out on potential leads.
To make sure your site is optimized for mobile devices, check out Google's Mobile Friendly Testing Tool.
Start guest blogging.
Guest blogging is a great way to build your brand and reach new audiences. It’s also a way for you to get your name out there, which can help you find new clients. If you’re already active on social media, guest blogging is a great way to build relationships with other real estate professionals as well. It gives you an opportunity to share information about yourself or your business with people who might not otherwise know about it.
In addition, guest blogging increases website traffic and links back to your site from other blogs, which helps increase rankings in search engines like Google®
Manage your Google My Business profile.
There are many ways to manage your Google My Business profile. You can add photos, a video and even a link to your website. You can also make sure that the business is listed in the right category and add a description of what you do. The last thing you want to do is have listings with incorrect information on them because this could hurt your chances of getting real estate leads online.
Google My Business will allow you to add all of this information on their site so that it's where they look first when someone searches for your company name or location-based keywords related to what you do as an agent or broker. If there's any confusion about how much work needs done or how long it'll take them then they'll usually just skip over checking out anything else on there since that part of the process will take longer than expected due to bad details being included within each listing about what services are offered through our team members' websites (or lack thereof).
Syndicate your content.
Syndicating your content is one of the most effective ways to build an online audience. You can have a single piece of content go viral and bring in hundreds or even thousands of leads, but even if you don't have the kind of reach that will make you famous overnight, syndicating your blog posts is still a great way to get more eyes on your business.
To start, use RSS feeds and social media links to subscribe to other bloggers' sites in a few different places (like Feedly and Pocket). When they post new content, it'll automatically show up on your home page! Then share their posts with others through Facebook groups or through email newsletters so that they'll see it too.
Optimize your site for SEO.
Search engine optimization (SEO) is the process of improving your website's visibility in search engines. The more visible your site is on Google, Bing and other top search engines, the more real estate leads you'll get from it.
- Define SEO: Search engine optimization refers to the process of improving your website's visibility in search engines like Google.
- Why optimize for SEO? The more visible your site is on these top search engines, the more real estate leads you'll get from it. This can translate into thousands—or even tens of thousands—of dollars per month for you as a Realtor® or real estate agent! Here's how to optimize for SEO:
Encourage reviews.
As a buyer, you want to know that the house being sold is in good condition. You may even ask for proof of the seller’s maintenance history. As a seller, you want potential buyers to have faith in your property and be willing to pay more for it. This means that reviews are important!
Asking customers who have purchased or rented from you before whether they would leave a review on your website can help boost their confidence that they're making the right choice by doing business with you—and it also helps strengthen their loyalty toward your brand.
Add live chat to your site.
Live chat is a great way to get instant feedback from your visitors. You can ask them questions about the product or service you're offering and use their responses to improve it. It's also a great way for you and your team members to build trust with customers who are considering making a purchase, especially if they're not sure about something. If there are any issues with their order, live chat can help resolve them quickly before they become more serious problems that could result in lost business for you.
Live chat can also help improve your sales lead generation process by giving you access to information about how users interact with your site so that you know where improvements need to be made—and what those improvements might be!
Write an e-book.
Writing an e-book is a great way to promote your business and build your brand. You can sell it online or use it to leverage new leads by offering it as a free download in exchange for their contact information. People are much more likely to give out their contact information if they perceive value in what you're giving them, so this type of offer can be very effective for lead generation purposes.
Having an online lead generation strategy is critical for success in real estate
It's important to have a well-defined strategy for generating leads online. Without this, you'll be spinning your wheels and wasting precious time and energy.
As far as lead generation strategies go, there are many different types: PPC ads, social media ad campaigns like Facebook Ads or Instagram Ads, direct mail campaigns (DM), email marketing (EM) and more. The most effective way to generate leads depends on your business model and the type of service or product you offer. For instance, if you're selling luxury real estate properties in a competitive market like New York City or San Francisco then you'll likely want to invest heavily in paid search advertising (such as Google AdWords) because it allows you to target specific keywords that potential customers are searching for when they're looking for homes like yours!
Conclusion
The digital age has changed the way we do business, and real estate is no exception. There are many ways to generate leads online, but it all starts with a strategy. Once you’ve identified what kind of leads you want to attract and how much time you have to dedicate towards generating them, then it’s time to get started on your plan! If you need any help with your real estate marketing contact us and if you're ready to turn your cold leads into sphere of influence quality check out our Realtor Accelerator Program
Check out some of our other blog posts if you want to learn more about lead generation.
