Marketing
December 23, 2022
If you've been thinking about trying Facebook advertising, it can be just as daunting as it is exciting. There's a lot to consider when deciding on a budget, figuring out your audience and what makes them respond to ads, and determining which ad formats work best for your business. But with the right tools and strategies in place, you'll be well on your way to tapping into the social media platform's potential for growing your business. As always we are here to help if needed.
Here's everything you need to know:
Set a goal
The first step to setting up a Facebook ad is to define your goals. Think about what it is you want from the campaign, and what will define success. Do you just want more people to know about your brand? Or do you want more people to convert into customers?
You'll also need to set a budget for this campaign; how much are you willing or able to spend on it? If it's too low, then there won't be enough room for error in case something goes wrong with the ad targeting or creative execution. But if it's too high, then there won't be room for growth—and in fact could result in wasted money if any part of the campaign isn't performing well enough after everything else is accounted for (like if there's no historical data).
Once those two things—goals and budget—are set, now comes defining who exactly sees these ads on Facebook: target audience selection! This involves creating an ideal customer profile which includes details such as age range and gender distribution; locations where they live (country), work (city), shop online etc.; interests that might relate back somehow with what those businesses sell; pages those consumers follow so we know where their heads are at when thinking about certain topics…
Who is your audience?
You need to know who your audience is. Are they male or female? What age range are they in? Do they have a college degree? What's their household income? Where do they live, and what kind of activities do they enjoy?
Knowing who your target audience is helps guide the rest of your campaign, from choosing an ad type (more on that in the next section) to designing a targeting strategy. It also helps make sure that you're sending the right message to people who will be interested in what you offer—and not wasting money trying to woo someone outside of that specific group of people.
What do you want to achieve?
The first thing you need to do before you start is define your goal.
There are two main reasons why it's important to set a goal before advertising:
- You won't waste money on ads that don't convert. If you're not sure what type of person will react well to your ad, then it might be best not to put any money into marketing until you've identified that person.
- It helps keep your campaign focused and gives your team something specific to aim for. When everyone knows what their goal is, they'll be able to move toward it without getting distracted by other things that could get in the way (like losing focus because they think their competitor's goals are more important).
Where will you advertise?
The first step to setting up your ads is to choose where you want them to show. We recommend testing one ad set per location, so that you can see which areas are providing the best results and optimize from there.
A good place to start is with a broad location like “United States”. From there, it's important to choose the right audience: do you want people who live in New York City or those who have traveled through Boston? The more specific your targeting criteria are, the narrower your audience will be—and therefore, the less reach (or impressions) they'll receive. This can be helpful when trying out different types of content or copywriting strategies because it creates opportunities for A/B testing by making sure every group sees only one version at a time—but if this isn't something that interests you right away then don't worry about it! Facebook allows users with any type of account (including personal profiles) access while others require approval before approval; if needed just click “Approve & Create Ad” at no cost whatsoever!
How much will you spend on each ad?
To get started, you’ll need to know how much you’re willing to spend on each ad. We recommend starting with at least $5 a day, though it depends on your budget and goals. If you have a small budget and are just trying out Facebook ads for the first time, then targeting specific audiences may be your best bet. This way, you can see what works without spending too much money in the process.
What will your ads look like?
You'll want to keep these things in mind when creating your ads:
- Use a photo or video. This is one of the biggest draws for people on Facebook, so make sure yours is eye-catching and well-designed. The image should be clear and easy to understand at first glance. If you're using text instead of an image, it's important that this text also clearly conveys what your business does and what value you offer customers.
- Include a headline and description. These are two other places where you can get creative with what you say about your business—in fact, they're almost more important than the image itself! Your headline should be short but give an overview of what kind of benefit users will receive from interacting with your ad (e.g., "Get 10% off today!"), while your description should provide more details about what comes next (e.g., "To redeem this offer, click here"). You might also consider including a call-to-action button here—this is how someone will ultimately interact with your ad by clicking through to another page on Facebook or visiting one of their websites listed in the fine print below each post's title bar (where readers may not notice).
- Choose a CTA button! When creating an ad, there will be several options available for how else users can interact with them aside from simply clicking through; these include taking advantage of various targeting options like age range selection filters (which affect who sees which ads), location specific targeting options such as countries/regions/cities/states etc...
How will you measure success?
The most important thing to do before you start is to think about what your goal is. What do you want to achieve with a Facebook ad campaign? Do you want more traffic to your site, or would you rather increase awareness of the brand in general?
Once you've defined your goals, it's time to define the audience that will be seeing these ads. Will they be people based in a certain country, or within a certain age range? Or will they have certain interests (for example, if I'm looking for new customers who are interested in running).
The next step is setting up budgets and schedules for each campaign. Remember: it's better not spend too much money than too little!
Facebook advertising can be an effective and relatively affordable way to grow your business.
Facebook ads are a great way to get your business in front of new audiences and grow your email list. They're also relatively affordable, which is important as you get started with Facebook advertising.
Facebook ads can be targeted to your ideal customers, meaning that they'll only appear when they're most likely to be relevant and useful—and therefore more likely to catch the attention of potential customers who are interested in what you have to offer them. This means that if someone visits a website where they see an ad for something they need or want, they're much more likely than usual (because of the targeting) to click on it.
And because Facebook has such deep insights into its users' interests and behaviors, these ads can be incredibly effective at driving traffic directly back to the place where people buy stuff: websites!
Conclusion
We hope this article has inspired you to start advertising on Facebook. If you have any questions, we’d love to hear from you!
Check out some of our other blog posts if you want to learn more about lead generation or if you need any help choosing the right advertising agency in Philadelphia.
