Choosing the Right Advertising Agency in Philadelphia

Looking for an advertising agency in Philadelphia that can bring your business goals to life? With so many agencies to choose from, it can be difficult to find the best fit for your brand. Fortunately, this guide can help you narrow down the selection and pick an agency that meets all of your needs.

Research Your Options: Learn about the agencies you’re considering, their services and customer reviews.

To choose the right advertising agency in Philadelphia, it’s critical you do your due diligence online. Research each agency to learn about their services, customer reviews and awards they have won. Ask questions like what experience do they have with similar businesses or budgets? Or how long have they been in business? Also, find out if the agency has a portfolio of previous work that you can look at. This will help you get an understanding of their creative approach and see which ones are the best fit for you.

A good agency needs to bring together people from different areas of expertise.

A good agency needs to bring together people from different areas of expertise.

Not only are we all different, but our different skill sets and experiences can be useful in creating a better final product. There’s no need for one person to have the creative skills and another person to have the technical skills—it’s important that both are present so that you don't end up with an ad campaign featuring something that looks like it was created by Steve Jobs' long-lost brother or sister.

Similarly, if one person is an extrovert while another is more of an introvert, they can each play off each other while working toward the same goal. If everyone in the room is outgoing and loud (or shy), then there will be too much noise—or not enough communication!

You want an agency that has worked with companies like yours.

Consider the experience of the advertising agencies in Philadelphia you’re looking at, specifically their understanding of your industry. It’s also smart to take a look at an agency’s portfolio to determine if they can provide similar solutions like your needs and what kind of results they were able to produce. Consider looking through their blog, website or other publications to get an idea of how long they have been in business and whether or not they are successful. Since this will be a long-term investment, make sure their reputation is good and that customers leave positive reviews.

Choosing the right advertising agency isn't just about finding the one that can give you a great price. It's also about finding an agency that has worked with companies like yours before, and has a track record of success.

When it comes down to it, there are two things that will determine the success or failure of your campaign: how much time and money you put into creating it, and how well your strategy addresses what matters most to your audience. If your advertising agency doesn't know what works for businesses like yours, then they won't be able to help you craft an effective marketing strategy—even if they're not charging any extra for their expertise!

When vetting agencies, look at their approach and the ideas they pitch you.

When considering advertising agencies in Philadelphia, make sure to ask how they approach campaigns. How do they target specific audiences? What kind of platforms do they work with? Are they experienced with Search Engine Optimization (SEO) and content marketing? Have they successfully created campaigns that you’re interested in, such as PPC ads or improving website conversion rates? These are all important questions to ask when selecting a good ad agency.

Look at the ideas that the agencies pitch you. If they don't have a good understanding of your industry, it's time to move on. Ask for examples of their work in other clients' industries and ask for references.

Ask them if they can provide samples of their past work as well as samples of the kind of work you are looking for (i.e., explain what makes them a good fit).

Ask about their experience with data-driven marketing.

Data-driven marketing is the future of advertising. It requires an agency to be able to collect data, analyze it and use it to inform your decisions and campaigns. The right agency will be able to help you determine what makes a customer tick—what they want, what they need and how they make purchasing decisions—and then use that information to guide your marketing strategy. You might think that this sounds too complicated or expensive, but there are plenty of ways for you to get started with data-driven marketing without breaking the bank.

Make sure they're transparent about costs and fees.

You should ask your potential agency to give you an itemized estimate of their costs. This will help you make sure that they're transparent about their pricing structure and payment terms, as well as give you a sense of how much work the agency expects from you that is not included in their fee (such as sending samples or spending time on the phone with clients). When considering a new advertising agency, ask about:

  • The details of their billing methods
  • Their cancellation policy
  • Their refund policy (if any)

An agency should have a strong social media presence.

Social media is an essential part of any marketing strategy. When you’re searching for an advertising agency in Philadelphia, look for one that has a strong social media presence. By being active on social media, you show customers and potential customers that you are a real person and not just a company. It is also an excellent way to interact with your customers and get feedback from them about what they like or dislike about your brand.

There's a lot to consider before choosing an advertising agency to work with, but if you do your homework during the selection process, you'll be happy with your choice.

Your top priorities when selecting an agency to work with are:

  • Finding a team of experts who will be able to guide you through the process of reaching your business goals.
  • Making sure that they have experience working with companies like yours, so they can anticipate any challenges you might face and come up with solutions for them.
  • Getting an idea of how much time and money you'll be spending before signing on for their services.

When choosing an advertising agency in Philadelphia, look for one that is transparent about their costs and fees, as well as their experience with data-driven marketing techniques that are most likely going to help achieve your goals. Also make sure they're able to provide references from previous clients so you can get first-hand accounts from people who have worked closely with them in the past!


We hope this article has helped you understand what it takes to find a good advertising agency. And remember, if there's anything we can do to help with your search, don't hesitate to reach out!

Check out some of our other blog posts if you want to learn more about lead generation.