Real Estate Marketing
January 2, 2023
Real estate agents are always looking for ways to generate more leads. The reality is that the Internet has made it possible for a real estate agent to reach potential clients in any location, but how do you make sure those people actually convert into paying customers? Lead generation is an essential part of any business, and there are a variety of ways to generate leads in today's online world. Below are seven tactics that can help your real estate business:
Website leads
When it comes to generating quality real estate leads online, your website is a great place to start. The real estate industry has been shifting towards online lead generation and the internet has become the dominant medium for reaching potential customers and clients.
Why? Because if you want to generate new leads, you need to be where they are—and that’s on the internet! The good news is that there are many ways in which you can use your website as a tool for lead generation. You can create blog posts and videos; publish podcasts or even podcast series; host an event on Facebook Live; or use social media advertising to drive traffic back to your site. All of these methods will help increase conversions while also driving traffic back through SEO (search engine optimization).
Email marketing
Email marketing is one of the most effective lead generation tactics for real estate agents. The ROI on this tactic is extremely high; it's easy to see how much of an impact email marketing can have on your business when you compare it to other lead generation methods. Email marketing also helps build relationships with your audience, which will help you make sales in the future.
Email marketing has a very low cost per acquisition (CPA) compared to other forms of advertising like Facebook ads or Google Adwords because it requires no upfront investment and the results are often instant with little-to-no overhead costs associated with running an email campaign that drives leads into your funnel for real estate agents looking for qualified prospects in their area
Social media marketing
Social media is one of the best ways to reach potential prospects. The reason for this is that people spend a lot of time on social media and are constantly looking at what their friends and family are doing, saying, and posting. Social media also gives you an opportunity to build trust with your audience in real time by showing them what you’re all about as a person or business.
When done right, social media marketing can help generate leads and referrals while also building credibility with your target audience.
Paid advertising
Paid advertising is one of the best ways to get your brand in front of potential buyers. This can be done through banner ads, sponsored search results and text links. To maximize your ROI (Return on Investment), it’s important to choose sites that have high traffic volume and are relevant to your business.
For example, if you are a realtor looking for leads, it would make sense to advertise on [real estate sites](https://www.redfin.com/) like Redfin or Zillow because they offer lead generation tools specifically designed for realtors like you!
On the other hand if you were selling commercial real estate then maybe Forbes would be a better fit?
Listing syndication
Listing syndication is a way to get your listings in front of more people. You can do this by listing the property on various websites, including Zillow, Trulia, and Realtor.com. Zillow is one of the biggest websites where you can list your home for free and still be able to access many of their tools that help market your listing.
Some real estate agents are worried about giving other sites permission to use their content because they think it will take away from their own website traffic, but listing on these sites actually helps with exposure and can even increase sales volume because buyers prefer looking at all the options at once rather than only seeing one agent’s listings online at a time
Review sites
While there are many different review sites out there, these are the top three:
- Yelp – Yelp is one of the biggest and most popular review sites for all kinds of businesses. Since it’s free to join, it’s a no-brainer to get your listings on Yelp and make sure they have good reviews. Make sure you ask clients who have bought from you in the past if they could leave a review for you on their experience with your real estate services. You can also invite previous clients who didn’t buy from you but were happy with their experience at an open house or showing. Lastly, if someone doesn’t even know who sold them their home but is happy with how things turned out after they bought it, they may still be willing to leave a good review!
Referrals
- Referrals are the best way to get quality leads.
- Referrals are more likely to be interested in your services and products.
- Referrals are more likely to buy from you.
- Referrals are more likely to refer you to their friends and family, who will also be interested in your services and products.
Online lead generation is more than just a website. It's important to look at multiple channels and tactics to be successful.
When thinking about generating quality real estate leads, it's important to consider more than just the website. We live in a world where people are bombarded with information and advertisements, so your lead generation efforts need to be focused on being different and better than what else is out there. This means not simply having a website that you hope will bring in leads; it means having multiple channels and tactics working together towards one goal: helping you convert those leads into sales.
It also means not focusing on just one channel or tactic. There are many ways that you can generate high-quality real estate leads online—but only if you have an integrated approach designed for conversion! For example, let's say that you're running Facebook ads for local homebuyers looking for properties within certain neighborhoods (e.g., Pine Ridge). You might get hundreds of clicks per day because of how targeted these ads are; however, only a small percentage actually convert into sales because they were interested but didn't meet all of their criteria (e.g., they were looking for something cheaper). The fix? Don't stop there! Add other lead sources like PPC ads through Google AdWords as well as emails using Constant Contact or MailChimp (which we'll talk about later).
Conclusion
As you can see, there are many different ways to generate quality real estate leads online. The key is to use a combination of tactics that work best for your business and target market. The more tactics you use, the better chance you’ll have of generating more quality real estate leads online!
If you want to join the dozens of Realtors we are already helping become omnipresent and turn their cold leads into sphere of influence quality learn more about our Realtor Accelerator Program.
If you have any questions, feel free to contact us. Check out some of our other blog posts if you want to learn more about real estate lead generation or how to get real estate leads online.
