Beau Institute

Branding, Social Media, Marketing, Advertising, + more.

Beau Institute is an incredible facility with a history of more than 25 years specializing in both performing and training in permanent makeup, 3D areola tattooing, scar camouflage, scalp tattooing, and presently, microblading. Their level of expertise is tremendous and remains unrivaled. When we were first introduced to Beau Institute, their website felt antiquated and their social media accounts needed some modernization in the design and approach. They had been using three separate entities to handle social media, email marketing, and advertising, so they were excited at the prospect of putting all of those things under one roof.

The Approach.

  • In-depth market research and marketing strategy development
  • Audit of all social media channels
  • Creative/design approach with complete branding overhaul
  • Complete restructure of advertising campaigns
  • New social media marketing strategy
  • Brand awareness strategy

The Results.

  • Increased open rates and engagement 17% higher than industry average
  • 20% increase in subscribers
  • 33% decrease in cost per click (CPC)
  • 47% decrease in cost per conversion
  • 6% increase in click through rate (CTR)
  • 35% decrease in CPM